Increase Your Business’s Reach with Search Engine Optimization

Contrary to uneducated and unpopular beliefs, search engine optimization (SEO) isn’t going away anytime soon.

In fact, it works better than ever, so companies are tapping into this powerful medium to grow and expand their business online.

Think about it.

What did you search for the last time you were on Google? Modern kitchen faucets? Boating equipment near you? Weekend getaway ideas?

Did your search ultimately lead you to buy a new product or service?

Most people use the search engines when they research products to buy. They also use the search engines when they research services for their homes or businesses.

Can you see the value of first page Google rankings?

If your company has not invested in SEO yet, you are seriously missing a golden opportunity.

To help educate you on this topic, we will discuss three reasons why every business owner needs to invest in SEO at this stage of the game.

It’s the Cost-Effective Way to Market Your Company

When you compare search engine optimization to other forms of advertising – whether it’s online or in print – search engine optimization is definitely the most cost-effective of the bunch.

Social media marketing, PPC advertising, buying leads from marketing companies, print ads in newspapers, and other choices often require business owners to spend too much money upfront before they can gather enough data to perfect their campaigns.

On the other hand, SEO is completely free if you know how to manipulate the search engines. If you do not possess this skill, it’s still incredibly affordable even if you have to hire a search engine optimization specialist.

Search Engines Are Being Utilized by Consumers Now More Than Ever

Only a few years ago, roughly 60% to 70% of people looking to buy something would go online to find out if there were any positive or negative reviews and other information that they could use to help make their buying decision.

Knowing that 60% to 70% of consumers were using the search engines for this information should get you excited. And today the numbers are even stronger.

As of right now in 2017, it’s estimated that 80% to 90% of consumers will go online to look for information about a particular product or service before they actually purchase it.

And online reviews are very powerful as well. People love to use the search engines to locate reviews from other satisfied or dissatisfied customers. The information that these people share helps to sway buying decisions one way or another.

As a business owner, it’s your responsibility to rank highly in the search engines. It’s your responsibility to provide positive information about your company so that people can find it online.

The easier consumers can find this information online, the more often they’ll buy products and services from your company.

If you ignore the search engines, you are ultimately ignoring your business. This could lead to serious problems along the way and cause greater harm to your company than you might expect.

Tap into SEO as soon as possible to increase your business’s reach.

Local SEO Is Thriving Right Now with No Signs of Stopping Anytime Soon

Computers and mobile devices are sending massive amounts of traffic to local business owners focused on search engine optimization.

It doesn’t matter where your business is located. It doesn’t matter what type of local business you own.

Your customers will find you if you have a presence in the search engines. And they’ll inquire about your products and services.

If your sales funnel is rock-solid, it should be easy to convert interested searchers into paying customers whether you are in Boston, Manhattan, Indiana, or Iraq.

Learn more about local Boston search engine optimization at www.youthnoise.com/seo-boston-ma.

Author Bio:

Wendy Dessler

Title: Super-Connector at OutreachMama

Wendy is a super-connector with Towering SEO and

OutreachMama who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.

Tips for Hiring a Lawyer

There may come a time in your life when it becomes necessary for you to secure the services of legal counsel. If this should happen, it is imperative that the person you hire has outstanding qualifications. Otherwise, you run the risk of losing your court case. There are certainly many different lawyers to choose from. You should never make the mistake of thinking that all lawyers are basically the same because they all graduated from law school. The quality of law schools can vary dramatically. Therefore, the quality of the legal counsel these lawyers can provide for you can also be quite different. Here are some things for you consider as you begin the process of hiring a lawyer.

  1. Does the lawyer practice the specific type of law that your case involves?

Lawyers are a lot like doctors. There are many different areas of the medical field that a doctor can specialize in. For example, you would not go to a foot doctor if you are having problems with your back. You would need to be sure that the doctor has studied the type of medicine that is needed to cure your particular ailment. Likewise, there are too many areas of the law for a single lawyer to study. Therefore, he or she must select a specific area of the law to practice. Some lawyers practice several types of law. It would be advisable to only hire a lawyer who focuses on a single legal area. This will ensure that they know all of the ins and outs of that particular legal field.

  1. How much time will the lawyer be able to devote to your case?

This is an issue that many people do not stop to consider. Some lawyers have so many cases that they can only devote a limited amount of time to each one. You need to hire an Iowa workers compensation lawyer who can spend the time that is necessary to construct a case that will allow you to win. Therefore, do not hire a lawyer who has a massive caseload.

  1. How is the lawyer willing to accept payment?

There are lawyers who will only get paid if they win your case. This is called getting paid on a contingency basis. Other lawyers expect to be paid regardless of their performance in court. Meet with the lawyer and determine how they expect to be paid.

 

Why Do Large Truck Accidents Happen?

Whenever talking about vehicle collisions, those that involve trucks are the ones that are the most dangerous and that create the more damage. It is normal to be fearful of trucks and when driving you are mostly interested in understanding how to avoid the situation in the first place. According to a truck accident attorney Salt Lake City, most of the truck accidents are causing injuries that are long lasting and the legal processes associated are really tough to deal with.

Statistics Of Importance

In the US alone there are around 4,000 people that die in truck accidents every single year. Close to 100,000 are injured. Around 17 to 20 percent of all the truck accidents are going to involve a fatality. This is definitely something that should not be taken lightly. We tend to think that truck accidents are not common but that is not actually the case. Even if there are less trucks than small vehicles on the roads, any truck accident brings in serious damage to individuals and properties.

Why Do Truck Accidents Happen?

A truck driver is in charge of a really heavy and large vehicle. This means that extra caution is always a necessity. Big rig drivers or a trucking company can become negligent. If this happens and accidents happen, serious repercussions appear. The most common of the truck accident causes are the following:

  • An Overloaded Truck – We have special federal and state laws that highlight the weight that a large truck can have. There are also specific laws that will indicate the weight distribution that is necessary for every single axle. The reason why the laws exist is to guarantee road safety. When the laws are not respected, a truck accident is bound to happen. Companies that try to increase profits by overloading trucks are particularly at fault in many cases.
  • Fatigued Drivers – Unfortunately, this is another cause that is normally associated with the desire of a trucking company to make more money. A large truck driver has to respect specific time based driving rules. When they are not respected and the driver is fatigued, he can become drowsy. Reaction times will be slower and it is a lot easier to become distracted. In so many cases the truck accident happened because the driver did not even realize that something bad would happen.
  • Underride Accidents – A tractor trailer is bigger, taller and heavier than most vehicles. Because of this there is a risk of crashing under trucks. A truck will normally include underride guards along sides and in the back. If these do not exist or are not installed properly, the truck accident can be a lot more serious than it could have been.

Truck accidents mostly happen because of negligence, not because of direct driver fault. Because of this, you need to be aware of the causes and practice due diligence in all cases. It does not matter if you are the driver of a small car or of a truck. Knowing the facts mentioned above helps you remain safer.

Go Big the Right Way

Large-scale videoconferencing isn’t simply a matter of upscaling Skype. Running a symposium, a town hall meeting, a training session, or even a discussion panel means managing hundreds of attendees, roster of speakers, and a range of documents and media. Going big the wrong way can make you wish you stayed home, but going think the right way can show your professionalism and technological capabilities, in addition to adding much-needed value to large meetings.

Meetings Suck

One of the reasons that videoconferencing is becoming so popular is simply because meetings suck. Everyone has been in a meeting where they either play Candy Crush or practice the undergraduate art of sleeping with one’s eyes open. Likewise everyone has been on the receiving end of a large video training where it is difficult to ask questions or in a large-scale meeting session where there is little interaction with the speakers. It’s frustrating, exhausting, and somewhat demoralizing simply to be a body in the chair in a room when you could be elsewhere doing something productive. It is time to redefine meetings as productive, engaging, and vital.

Go Cloud the Right Way

Secure videoconferencing within an organization is a vital way to communicate across a wide geographic area, with a variety of workers either on campus, in the field, in different time zones or telecommuting. Going large-scale with your videoconferences takes some assistance from experienced and secure providers such as BlueJeans, which offers its cloud-based Enterprise-level Primetime service. A great deal of paranoia wrongfully surrounds the use of the public cloud when it comes to security. The natural tendency is to want to own and control the servers and systems that comprise an organization’s information technology, and to construct a private cloud network for use by the organization. A number of people point to the hacking of application development company Code Spaces in 2014.

As covered by ThreatPost, a hacker gained access to the company’s data via Amazon EC2 control panel and demanded a ransom, that ransom was not paid and the hacker then proceeded to delete all of the company’s data and backups. Whether this is a commentary on Code Spaces’ security practices or the security of the public cloud is open to question. For most people in information technology, your security is only good if you are following security protocols. Before diving in to the cloud, it’s best to have a parachute in the form of best practices for security. Let’s patch five holes in your security that can lead to disaster.

  1. Dumb passwords. Security Magazine notes a recent study where users used their own first names in the passwords, or some of the top 10 most common words included in passwords. This means hackers don’t have to work hard, but you will once your system is hacked and held for ransom – much like this Hollywood California hospital or the San Francisco BART. Institute a policy of strong passwords, and using a password manager app.
  2. Shakeout your BYOB policy. While it’s easier and more convenient for employees to use their own devices such as laptops, smart phones, and tablets for work it also poses a massive security gap. Possible risks are unsecured networks, hacker friendly passwords, and devices that are lost, stolen, or simply forgotten. Devices can also be rooted, jailbreaking, or infected with apps that piggyback malware or security risks with them. You will need to institute training programs to encourage employees to use heightened security measures on their devices, or you will have to shell out for work-only devices. While the latter option is expensive, the IT department will sleep better at night with a more homogenous range of devices.
  3. Train everyone. Now here is a use for that mass videoconference. In the first place, you can train your staff to use your videoconferencing app, and at the same time train everyone in the security measures that will help to keep your company’s data safe.
  4. Update your hardware. A number of older systems do not support encryption. Unless you want to someday shell out a large ransom in BitCoin, or see your organization’s internal emails plastered all over the media, you need to change this. And it’s not just computing devices, but also the hardware that you are using for your conferencing system such as cameras and microphones.

This list is by no means comprehensive. If you have not had a recent security consultation, you desperately need one and you needed it five minutes ago. In this part of the 21st century, for all companies, data is life. If you lose that data, and lose that security, you will lose your business’ or organization’s reputation. When you’re going big, go big the right way with comprehensive security and applications and policies in place.

Increase Your Company’s Productivity With These 4 Techniques

When it comes to finding the best ways to get ahead in an organization, oftentimes the best solution is to increase revenues and sell more. That being said, sometimes the actual easiest way of getting ahead for any organization is simply to figure out where their leaks are and how they can get just a little bit better at what they do. If you are trying to accomplish more with the same amount as (or less than) before, then you should strongly consider the following options in your company to maximize productivity.

Continue to Train Employees

One of the hardest things you will find in an organization is to force otherwise talented employees who have accumulated years or even decades of experience to struggle when it comes to changes. While it might be silly to see a veteran of the organization having trouble with their email or using the internet, the fact of the matter is that you have a very capable individual who has worked their way up the ladder. Now, they are at the mercy of technology that they don’t understand. Instead of making their job easier, you have actually made it worse. That is even more upsetting when you consider the number of employees who would like to embrace technology if they just knew how. As the Huffington Post describes, it is absolutely imperative to know your older workers before you pass judgement or institute policies on them.

One of the best remedies for this type of situation is to simply continue to offer employees opportunities to learn more about technology within the organization. Not only will they continue to feel like they are a strong part of the organization, but you will also be able to see just how much more effective they can actually become at their job.

Improve Communication

In many organizations around the globe there are constantly issues with communication. This can be extrapolated when it comes to a company that is growing, a company involved in a merger or acquisition, or even just a company that deals with people in multiple time zones. Instead of waiting to see how long it will actually take to communicate with the other party and delay whatever task you are waiting on, it makes a lot more sense to have the option to speak with others. For many, that answer is simply the best video conference for IT by the BlueJeans Network. Not only can you figure out in a short period of time how easy it is to always be connected to others, but you will also be able to give faster response times, have less downtime, and truly see work getting done faster than ever before.

Implement RFID Tags

One of the easiest things for any organization to do is to track their inventory and products better than ever before. With items such as the RFID systems found in inventory management today, you can simply scan individual tags on any pallet, product, or even equipment, and then instantly know where it is in a given warehouse or plant campus in a matter of seconds. The technology that is behind the radio frequency devices isn’t just tremendous for tracking inventory, but when you consider the capabilities of finding equipment or other items in places such as retail, hospitals, or even with multi-component manufacturing facilities, then you can see why a type of tracking system for all of your possessions could eliminate anything being lost as well as give you real time data on how long it takes to move inventory through the operation. As the RFID Arena outlines, there are significant benefits to any sort of radio frequency strategy for tracking.

Cut Hours For Employees

The simple thing about work is that some people believe it extends to match the amount of time you have to do it in. The reality is that when you start to consider an average workday, you know your employees are working hard, but you also know that they are spending some time in any given day on non-work related tasks. That is why some companies have taken the approach to cut hours instead of extend them in the hopes that employees will then be able to work as hard as they can in order to meet their objectives for the day. The truth of the matter is that when you start to think about how effective your employees can be if they are focused, then they will work harder to meet goals. Throw in the fact that they don’t have to work as long so long as they can accomplish what needs to be done, and you can see the tremendous results of your output increasing.

At the end of the day, your employees will continue to do significant amounts of work, but you do need to embrace technology and show them how they can save by doing more with less. The suggested processes listed here may not seem all that intuitive, but they will wind up being some of the best options in terms of output and productivity.

Best Communication Solutions for eCommerce Enterprises

Even though the world of business has continued to ramp up over the years as the internet has led to new growth opportunities and brand new outlets, the fact of the matter is people are starting to realize there are only so many low hanging fruit left on the technological tree to pick from. That is why when it comes to finding the best possible ways to move forward with their operation and their organization, it only makes sense to see one of the best possible video conferencing solutions. Pay attention to the following reasons as to why so many are making communication via the internet their top priority.

Constant Communication Is Everything

In the world of business, you are starting to be able to see a strong shift and a major trend. Over the last decade people and customers of all types wanted to compete on price. It didn’t matter if they had to jump through a hoop and translate their language three times in the process. If someone was going to be able to save a few cents in the process, then they were going to make the switch for the cost savings.

However, the business society that is educating others and growing up today seems to be one that trusts and values strong relationships over time far more than they value a few extra cents. After all, people are not just trying to find the right opportunities to move forward which will give them the best value over time, but they are also trying to think about the business relationships that will give them the least amount of headaches in a given period of time as well, according to Chron. Finding the chance to always be connected to others isn’t just about having some fun new gadgets or apps that you can play around with over the course of the workday. It is about making sure when there is a problem or an issue, you can get the answers you need quickly or demonstrate the value of your company by giving answers to the other party that they desperately need.

Global Communication from Anywhere

While you may be much more comfortable in a given location or with a specific group of people, the one thing that you need to realize about the current business landscape is that talent is everywhere and people are always on the lookout for new customers, suppliers, opportunities, and more. That means you should look outside of your geographic and physical area in order to find new potential resources and you should be doing this all of the time. However, it’s not just about being sure you can actually contact those people or just find them in the first place. What you will want to do is to be sure you can effectively communicate with them early and often.

You may need to feel like you are always on the phone with someone or sending them information and messages all of the time in order to make up for the lack of physical presence. However, when you consider the fact that a service like BlueJeans’ video meeting solution platform is able to have you in front of your audience within just a few seconds, it only makes sense to see if you can have just as good (if not better) communication with someone over a virtual conference than you would have in person.

Always Be Proactive

If you think about any sort of relationship, then you know being proactive versus being reactive is a much better strategy and a much more profitable one. Always being someone behind the eight-ball is something that no-one strives to accomplish. It is also something that can give off a bad vibe and potentially harm your business reputation as well because who wants to work with an individual who doesn’t seem to care about the consequences or the results? However, when you start to consider the powerful possibilities of something like an online video conferencing system then you can see why so many people fall in love with the system. Not only can you be proactive in the sense that you are always touching base with your customers and clients as well as other stakeholders, but even when things happen you can put out the fire quickly as a result.

Instead of continuing to play the game of doing business the old fashioned way, it makes much more sense to simply be able to communicate with others in the new business landscape. It’s not just about adapting so you don’t fall behind, but rather you want to adapt to be a leader and to get ahead. Think about how tapping into the new power of video conferencing technology can help your business today and see why more and more companies are making the switch.

Tips To Help You Better Manage Business Finances

If you talk to many professionals you will hear that one of the most important things in business management is to know how to take care of present finances. If you do know at least business finance basics you are going to make proper informed decisions that are based on reality and not assumptions. Most of the businesses are now trying to generate more sales as this would bring in a better result but in many cases the big problem is that current finances are not properly managed.

The Mistake

Companies are required by law to employ an accountant. However, according to Frisch Financial Group, business owners just get the spreadsheets from the accountant and do not even analyze the figures that are presented. That is because interpreting data is not something that is understood. When you look at the last 5 year worth of spreadsheets you will figure out that there are some trends that appear. They are going to help you so much in increasing your overall profit on the long run.

As a simple example, do you know the annual turnover of the company? Do you know the per employee annual turnover or the stuck turnover? These are all measurements that are really important. You do not need to put in a lot of effort to answer such questions and the answers are normally going to highlight various opportunities you are missing out on.

Focusing On Profit

The focus of the business owner has to be put on profit. Remember that according to statistics around 80% of the profit for most companies comes from around 20% of the customers. When you know who those 20% are, you can better service them so you stabilize the company for the long run. It is easy to figure out what customers take up too much of your time and how to better balance working operations with the purpose of increasing sales and profit in the future.

Look At Cash Flow

Most startups fail because of improper cash flow. This basically means the owners do not know how much cash is available. Even if it seems that the company has all the funds needed, they may be stuck in assets or in bills that are not yet paid. You want to be sure that you maintain a truly healthy cash flow for the business at all times. If you do not do this, you will have problems with suppliers and eventually you will not be able to properly service those high paying customers.

Having Vague Understanding Of Finances

It is very important that finances are not abstract and vague for you as a business owner. You have to look at every single document the accountant offers and you have to analyze all that happens in the company with the goal of increasing profits and minimizing costs. However, you have to be sure that you never sacrifice quality or you would end up with huge problems. Quality is the reason why your business grows or not.

Important Questions to Ask Bail Bond Companies before Acquiring Their Services

Bail Bonds organizations are the last people you want to call, however, are the ones we depend on the most stuck in an unfortunate situation. Maybe you’ve been there, the late-night telephone call with a relative who has wound up in prison and needs you to bail them out. How on earth do you go about that? How would you get your loved one out of prison? How would you pick the correct bail operator or bond organization? While most people hope to never need to call a bail bonds organization, in any case, on the off chance that you are ever put into a circumstance like that, we’ve assembled a couple of basic things to ask the bail specialist you reach.

  1. What amount do bail bond organizations charge?

The rate they charge is lawfully ordered state-to-state. The bondsman organization will charge their clients 8-15% of their aggregate bail sum contingent upon the state. Be mindful of anybody offering a “deal” rate, it could mean they are working wrongfully and not a respectable organization

  1. How quick would you be able to get somebody discharged from prison?

The main thing a bondsman can control is their part of the discharge procedure and printed material. Most experienced bondsmen ought to have a truly precise time period of when the respondent ought to be discharged. Getting somebody out of prison can be a moderate and flighty process and being quiet amid this time is vital. The prison office will dependably hone security as a matter of first importance.

  1. Are you licensed?

In California, bail bondsmen are authorized by the California Department of protection and are the main ones lawfully permitted to arrange and post bond. It is exceedingly fitting to just manage bail bond organizations that do have a present and substantial permit and is on favorable terms with their permit. Request that see the bail operators recognizable proof and permit before you give them any cash and finish the exchange.

  1. Where are you located?

Now and again, bondsmen are not in a similar state you’re in. If so, this could cost you more cash bringing about a “posting charge”, which is the point at which your bondsman may need to pay another bondsman to really post the bail. You will need a Houston based organization to handle bail bonds in Houston TX. To assist forms and not need to pay an extra expense, discover one that is situated inside a sensible separation from the correctional facility.

  1. What are the obligations of the “Indemnitor”?

An Indemnitor is somebody who has bailed somebody out of prison and acknowledges full duty that the litigant appears to their planned court date. On the off chance that that individual neglects to show up, then the indemnitor is in charge of helping the bondsman find them and on the off chance that they can’t be found, the indemnitor is in charge of everything of bail. Frequently bail bond issues can be dealt with a telephone call.

Things You Need To Do When You Are Accused Of A Crime

There are times in your life, when your life gets into some serious issues and trouble. You are living your life like it’s a normal day and suddenly something horrifying happens. It might be that an accident happened or a medical emergency happens Etc. However, these are the things that can be treated in one way or the other. There is no legal work that is involved in these situations, most of the times. However, here are some problems that need some legal advice. One of the most dangerous and worrying things that can happen to you is getting accused of a crime. Once you become a suspect of a crime, your life will literally turn upside down. There are so many issues that you will have to deal with. However, just as it is with the procedure, when people get accused with a crime they need to get in touch with a lawyer. They need to hire a defense lawyer as soon as possible so that they can avoid any more legal trouble. It is a long procedure, but here are a few things that you can do when you get accused of a serious crime.

Think ahead of your alibi:

If you hire a lawyer from the beginning of your case, then there will be no trouble with this part. However, most people only think of hiring the defense lawyer for the trial part of their case. They do not think about the pre trial listening. That is why if you do not have the lawyer from the start you need to think of any statement that you will provide to the authorities. This is why you need to think ahead of every word you say without the presence of a lawyer.

Get bail as soon as you can:

When you are accused of a crime and you are a suspect, the local authorities will put you into the jail as soon as they can. This means that without a lawyer you will have to suffer some time in the jail. However, this situation can be avoided. You can avoid getting into a jail with the help of a bail. You can get a bail at the Bail Bonds Pearland, TX. Here, you can get a bail bond for yourself or for the person that you love. This way you can stay out of the jail until the time for your trial arrives.

Hire yourself a lawyer:

One of the most important things is to get yourself a defense lawyer. When you are accused of a crime like kidnapping, battery and assault, murder Etc. then you need the services of a criminal defense lawyer. The lawyer will tell you all the details and legal procedures that are required in your case. That is why it is important to hire a professional and skilled lawyer. The skilled lawyer will have more experience in dealing with cases that are similar to yours.