Increase Your Business’s Reach with Search Engine Optimization

Contrary to uneducated and unpopular beliefs, search engine optimization (SEO) isn’t going away anytime soon.

In fact, it works better than ever, so companies are tapping into this powerful medium to grow and expand their business online.

Think about it.

What did you search for the last time you were on Google? Modern kitchen faucets? Boating equipment near you? Weekend getaway ideas?

Did your search ultimately lead you to buy a new product or service?

Most people use the search engines when they research products to buy. They also use the search engines when they research services for their homes or businesses.

Can you see the value of first page Google rankings?

If your company has not invested in SEO yet, you are seriously missing a golden opportunity.

To help educate you on this topic, we will discuss three reasons why every business owner needs to invest in SEO at this stage of the game.

It’s the Cost-Effective Way to Market Your Company

When you compare search engine optimization to other forms of advertising – whether it’s online or in print – search engine optimization is definitely the most cost-effective of the bunch.

Social media marketing, PPC advertising, buying leads from marketing companies, print ads in newspapers, and other choices often require business owners to spend too much money upfront before they can gather enough data to perfect their campaigns.

On the other hand, SEO is completely free if you know how to manipulate the search engines. If you do not possess this skill, it’s still incredibly affordable even if you have to hire a search engine optimization specialist.

Search Engines Are Being Utilized by Consumers Now More Than Ever

Only a few years ago, roughly 60% to 70% of people looking to buy something would go online to find out if there were any positive or negative reviews and other information that they could use to help make their buying decision.

Knowing that 60% to 70% of consumers were using the search engines for this information should get you excited. And today the numbers are even stronger.

As of right now in 2017, it’s estimated that 80% to 90% of consumers will go online to look for information about a particular product or service before they actually purchase it.

And online reviews are very powerful as well. People love to use the search engines to locate reviews from other satisfied or dissatisfied customers. The information that these people share helps to sway buying decisions one way or another.

As a business owner, it’s your responsibility to rank highly in the search engines. It’s your responsibility to provide positive information about your company so that people can find it online.

The easier consumers can find this information online, the more often they’ll buy products and services from your company.

If you ignore the search engines, you are ultimately ignoring your business. This could lead to serious problems along the way and cause greater harm to your company than you might expect.

Tap into SEO as soon as possible to increase your business’s reach.

Local SEO Is Thriving Right Now with No Signs of Stopping Anytime Soon

Computers and mobile devices are sending massive amounts of traffic to local business owners focused on search engine optimization.

It doesn’t matter where your business is located. It doesn’t matter what type of local business you own.

Your customers will find you if you have a presence in the search engines. And they’ll inquire about your products and services.

If your sales funnel is rock-solid, it should be easy to convert interested searchers into paying customers whether you are in Boston, Manhattan, Indiana, or Iraq.

Learn more about local Boston search engine optimization at

Author Bio:

Wendy Dessler

Title: Super-Connector at OutreachMama

Wendy is a super-connector with Towering SEO and

OutreachMama who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.